As a competent Technocrat, highly experienced in delivering high quality of After sales service,sales and marketing, customer loyalty & satisfaction and technical support, I have built a reputation for my strong ability to contribute to organizational development across a career spread over more than 40 years in Automobile industry.
I have a deep understanding of the automotive industry as well as extensive exposure in Product Management,Technical support, After Sales Service, product support, Sales(Primary and Secondary) and marketing support of automotive products including Pistons/Rings, Diesel and Gasoline Engines, Heavy Earthmoving Equipments and Rotavators. My strengths include service, design, implementation and maintenance of quality control systems & procedures, delivering technical presentations to the customers, imparting technical training and handling & carrying out root cause analysis of customer complaints and sales.
I have effectively liaised with several Vehicle Manufacturers on sales/service, engine design and development and with Stationary Diesel Engine manufacturers for quality control systems. In addition, I have knowledge of ISO standards, TS standards, TPM and 5S.
In my last role as Regional Head-Marketing(OE & Exports), with India Pistons Ltd,a TAFE Simpsons amalgamations group,I am responsible for business enhancement with OEMs for pistons and rings.I have large customer base of Escorts Kubota Ltd, International Tractors, TMTL,Tata motors etc.Besides I am also responsible for Exports.
In my previous role as a Vice President with Benara Bearings and Pistons Ltd,I was responsible for overall business functions of the company including works,outsoucing,institutional sales and After market sales.
Previously I was Head-Product Development with MAHLE Engine Components India Pvt Ltd where I was responsible for all technical related matters at India and Asia level,besides ,technically supporting sales team at all India level. Also, I was entrusted with an additional responsibility of sales RM(North/West) for India After market and took reporting of sales personal at all India level and managing them. Also I was involved in outsourcing of engine components,Vendor Development and interacting with our MAHLE plant in Chennai.
I had also worked with with Shriram Pistons and Rings Ltd. in their Technical services section for 17 years and supported marketing/sales at all India level in the sale of Automotive Pistons/Rings/Pins and Engine Valves besides working in R & D for sometime.
With Escorts Ltd, I gained rich hands on experience in repair and servicing of Earthmoving Equipments and it's components.Knowledge of all Earthmoving systems added to my knowledge base.
I am B.Tech in Mechanical Engineering and MBA in marketing.I have also to my credit several certifications on various engines training workshops and management seminars and worked as co-ordinator for TPM.
In view of my relevant experience and skills in addition to excellent negotiation, problem solving and team leadership capabilities, I am confident of achieving assigned managerial objectives and find myself capable of managing a sales/ service team all All India or International level.
- Promote auto components to OEMs and Industries
- Promote Vendor development for OEMs
- Promote turnkey projects in India and abroad for automotive companies
Career History
INDIA PISTONS LTD (AMALGAMATIONS GROUP)
Company Profile
- IPL,a leading brand in Auto component sector is a part of the amalgamations group of TAFE, Eicher Tractors, Simpsons,Bimetal etc.It manufacturers pistons & rings for Automotive engines.
Key Responsibilities
- Responsible for OE Marketing & Exports business
- Key customers- Escorts Ltd, TATA motors, International Tractors, TMTL(formly Eicher Tractors), Preet Tractors, Indofarm, Continental Engines etc….customers in pipeline….ACE cranes,Mahindra Swaraj…..
- Preparation of business plans and targets
- Responsible for new business for OE & Exports
- Responsible for attending all ACMA meets on behalf of the company
Achievements
- 100% SOB in majority of OEMs
- Introduction of new customers
- There has been many fold increase in business since my joining
- Incorporated many VAVE cost saving projects for company and customers
BENARA BEARINGS AND PISTONS LTD
Company Profile
- The company is into manufacture of Automotive Pistons and Bearings and auto parts trading,with their plants in Agra,UP
Key Responsibilities
- Managing business and Management functions
- Managing the Plant
- Responsible for company growth and profits
Achievements
- Incorporated trading concept Increase in sales…. almost doubled.
MAHLE Engine Components India Pvt. Ltd.
Company Profile
- MAHLE is an International Brand with its headquarters in Stuttgart,Germany.MAHLE manufacturers Pistons, Rings,Engine Valves, Connecting Rod,Bearings,Liners,Filters and many more auto components.MAHLE is OE to all leading vehicle manufacturers of India.
Key Responsibilities
- Marketing & Sales of Pistons,rings and auto components in After Market
- Product Management….responsible for technical mailers
- Product presentations….to mechanics and dealers
- Market Survey….about new products and competitor activities
- Outsourcing of auto components….Vendor Development
Achievements
- Formulated After market sales team for Introduction of Mahle auto components in Aftermarket
- Increase of Mahle product range
- Formulated pricing…..made dealers at all India level
Overseas Visit
- Visited Shanghai (China) for MAHLE GLOBAL MEET.
USHA International Ltd.
Company Profile
- Usha International (brand name USHA) is involved in the sale of diesel engines, pump sets and auto components (power products). It is also one of the largest sellers of fans & sewing machines globally.
Key Responsibilities
- Headed all quality assurance activities of USHA brand Agricultural Diesel Engines & Pumps; product quality verification, up-gradation & maintenance; new product validation; vendor management; maintenance of warranty return & repair ratio within target values; bought-out parts inspection; process improvement; root cause analysis of quality complaints of Diesel Engines and Auto parts; implementation of quality assurance methodologies / standards and benchmarks.
- Verfying in-coming component quality through random audits and handling new sub-vendor approval.
- Testing engines as per IS: 11170 – BIS Standards for Agricultural Engines.
- Validating new engines by conducting Endurance Test, Performance Test, Governing Test, etc.
- Verifying material of construction, assembly parameters, technical data, etc. as per declarations.
- Performing assembly, testing and inspection of finish product through sampling for lot approval.
- Analyzing defective returns from the field, auditing product & process and suggesting requisite corrective actions.
- Monitoring, controlling and maintaining standard practices during production and minimizing field replacements.
- Conducting field visits for securing quality feedback and initiating requisite measures actions at the plant.
Achievements
- Played a vital role in maintaining warranty returns and repairs well within assigned limits.
- Successfully introduced Hardended Crankshafts in 5 to 10 HP models of diesel engines.
- Instrumental in delivering effective suggestions to improve USHA FIP and its components.
Tirth Agro Technology Pvt. Ltd.
Company Profile
- A leading company involved in the manufacturing, export and supply of a wide range of agricultural implements under the brand name of Shaktiman.
Key Responsibilities
- All India after sales service of Rotavators (Agricultural implements); spare parts sale increment, material planning, management of customer queries / complaints, root cause analysis, problem resolution, market intelligence, pricing / service network review, promotional campaigns, budgeting, MIS, service policy development & implementation, technical presentations delivery to customers; training, team motivation.
- Handled aftermarket service & sales and developed distributors and dealer network
- Responsible for warranty administration and OE-warranty management (technical & commercial
- Prepared annual sales and expenses budget / plan and submitted to the Managing Director.
- Planned and executed sales promotional activities like mechanic meets, customer awareness programmes, etc.
- Interfaced with factory personnel for material planning, despatches and other daily routine issues.
- Established and updated Regional Sales Managers on standard product pricing and discount policies.
- Imparted training to the OEM / Authorized dealers on the products.
- Coordinated with the Manufacturing, QA, Warranty, Product Support and Tech Support teams.
- Liaised with the Dealers, OEAs & OEMs for reviewing service activities and identifying improvement requirements.
Achievements
- Instrumental in ensuring handling / resolution of all complaints within 24 hours of being reported.
- Played a vital role in ensuring 10 times increase in spare parts sale within six months.
- Successfully conducted major improvements in product designs.
Shriram Pistons & Rings Ltd.
Company Profile
- A leading manufacturer of pistons, piston rings and engine valves of internal combustion engines under the brand name of USHA in India.
Key Responsibilities
- Supported sales & marketing for sale of Automotive Pistons, Rings, Pins and Engine Valves; customer support (technical); handling & resolution of customer complaints, product presentations, product quality upgradation, training; delivery of technical presentations to OE and trade customers; custodian of product quality; worked in the R&D dept. as an Application Engineer (1 year).
- Investigated failed field samples in coordination with QA and R&D dept.
- Monitored performance after implementing corrective action through gate chart.
- Coordinated with the customers and R&D dept. on new product development.
- Solved customer complaints with field team and OEM engineers and closed customer issues with 8D report.
- Conducted validation trials including market survey on competitors, customer feedback on the product, etc.
- Managed OE and field related issues of TATA Motors, Mahindra & Mahindra Tractors, Maruti, Hero Honda, etc.
- Trained OEM managers / engineers on product and sales staff on product features & troubleshooting.
- Issued technical bulletins and submitted MIS on field & OE related issues to the top management.
- Co Ordinator for Marketing TPM activities
Achievements
- AVTEC (Formerly Hindustan Motors), Indore: Conducted engine head assembly, leakage test, fitment of valves & tappet settings and ensured successful rotation of SPRL valve samples in Isuzu (Diesel) 2DE2 model of AVTEC, Indore; Avtec cleared trials and ordered for pilot lot, which enabled SPRL’s entry into AVTEC.
- Bajaj Auto Ltd., Aurangabad: Auto, Aurangabad reported rails getting bend of their oil rings in their assembly line of their CT 100 model; conducted analysis, modified the tool design for the piston fitment inside the block, explained ring positioning to the client and submitted ring positioning drawing to the BAL R&D; Bajaj Auto accepted the complete consignment and cancelled order for competitor’s products.
- TATA Cummins, Delhi: Telco, Patparganj complianed piston seizure problem for on Cummins B Series engine; conducted analysis and concluded that the connecting rod’s small end had less piston pin/bush clearance, which led to splitting of connecting rod and piston seizure; Cummins accepted the new product, previously put on hold.
- Ford India Ltd: India Ltd. complained about piston seizure at their test bench; analyzed complaint and detected pin jamming problem; explained reason to Ford India and ammended assembly POS; Ford India accepted the product; received a letter of appreciation from Ford.
- Overseas Visit: Visited Iran to resolve product complaints in engine valves and enabled in substantial increase of company business (2010).
- Overseas Visit: Visited Dubai to resolve product complaints in Ashok Leyland’s FALCON buses and facilitated in acquiring business order (2008).
Escorts Ltd.
Company Profile
- A leading manufacturer of Heavy Earthmoving Equipments like cranes, loaders, tuggers, road rollers, etc.
Key Responsibilities
- Customer service, resolution of customer complaints, training, product quality up-gradation, understanding of customer / market requirements, introduction of new / customized products, management of spare parts supplies across India, training.
- Managed overhauling of heavy earthmoving equipments like Loaders, Tuggers, Cranes, etc.
- Worked as the In-charge of in-house service workshop, managed service and repairs of cars & motorcycles.
- Serviced heavy earthmoving equipments and inspected heavy earth moving equipment installation at OE point.
- Monitored field performance of new product and provided feedback.
- Identified new OEMs / applications to market engine assemblies.
- Handled customer service related complaints and deployed engineers as per urgency and priority.
- Prepared graphs on claim analysis and trend analysis and provided highlights on the complaints on rise.
- Member of the ISO audit team, involved in checking implementation of procedures and availability of records.
- Performed dealership audit as well as fresh dealer appointment / renewal audit as per ISO norms.
- Conducted applied failure analysis and troubleshoot equipment complaints at OEM and field.
- Interfaced with various types of customers for handling service / warranty related issues.
- Delivered product demonstartion and closed annual maintenance contract from the existing customers.
- Ensured payment collection and outstanding clearance for the paid service jobs and dealer spare parts order.
- Imparted technical training to the operators/mechanics to manage safety, scheduled and preventive maintenance.
- Part of high-level functional team to solve vehicle defects for controlling warranty cost.
Achievements
- INS, Vizag: Tow tractor, supplied by Escorts was unable to tow aircraft; handled modifications with indigenous design change and ensured successful installation of the tractor. Demonstrated the trial to the then Air Vice Marshal Mr. Ramdoss, incorporated necessary design changes in the machine; facilitated in the tow tractor being accepted by INS and securing further orders.
- Agni Missile Project-Installation of Radars: Part of a 2 member team, involved in installing radars for the launch of First Agni Missile at ITR, Balasore at Chandipur site; received appreciations by the Indian Army and ITR team; enabled in acquiring orders for several Escorts Cranes from ITR.
- RSEB, Jaipur: Repaired a non-functioning Hydraulic System of the ESCORTS (R&R) and attained customer satisfaction.
- Overseas Visit: Visited Moscow for successful repair/installation of ESCORTS FAUN RT 40 cranes, fitted with 6 BT 5.9 Cummins engine.